Last weekend, The New York Times Magazine turned the idea of what the publication can do on its head. Or, rather, its side. Reflecting the high rise-theme of the issue, the entire edition was rotated to create a taller format.
Matt Wiley's Mfred typeface, originally drawn for Elephant magazine with help from A2's Henrik Kubel and available to buy at typespec.co.uk/ buyfontssavelives. Proceeds will be donated to Cancer Research & MacMillan