The magic link: branded interactions. What made i.e Nike plus so successful? They started talking with groups and not individuals. It is no longer a branded experience, but branded interactions. The experiences are taken from peoples offline interests and implemented digitally.
I Buy, Therefore I Am (Unless I Return It) According to a recent psychology study, people who spent money on food, travel and other experiences tend to be more extroverted and adventurous than those who spent their money on material things.