Branding and design consultancy Webb deVlam—in partnership with German packaging manufacturer Karl Knauer—has created a packaging for gin brand Bombay Sapphire that lights up when picked up.
Produced in electroluminescent ink. The electric current is conducted from a battery at the bottom of the pack and a hidden mechanical switch is triggered when the packaging is picked up from the shelf, causing it to light up.
The DBA’s John Scarrott looks at the example of Webb deVlam, which grew from 12 to 30 in three years.
Bombay Sapphire electroluminiscente
El alucinante packaging electroluminiscente de Bombay Sapphire
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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.
Using a specially-designed magnifying glass, consumers were invited to discover the history of Bombay Sapphire and the site at Laverstoke Mill by uncovering five key historical dates hidden within the beautiful illustration.
Weekly design roundup: bluemarlin, Webb deVlam, Coley Porter Bell and BrandOpus
Popsop is an online journal with the hand-picked news and analysis on brand communications for marketing and design professionals worldwide.