Under Armour relocated its Singapore flagship store from Orchard Gateway to Orchard Central, with the new point opening held on 13th April 2017. The new store has a total area of 279 square metres and it is the chain's fifth brand house in Singapore. #UnderArmour #Singapore #thelocationgroup #shopopening #storeopening #elocations
Fabletics, Kate Hudson's Controversial Athleisure Brand, Plans To Open 100 Stores
Almost all of Fabletics' $150 million in revenues in 2015 came from its e-commerce operation, bolstered by the appeal (and massive social media following) of the company's cofounder and face, actress Kate Hudson.
Much of the design input was directed in creating the 'urban market', making it the heart of the store and main service node. This was anchored by a "wine cellar" to direct the shopper through the store into this market space.