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Content marketing drives sales

Content marketing drives sales

Voorproefje informatieprofessional 4 2014.  InformatieProfessional is het vakblad voor bibliotheken, informatieafdelingen, archieven en erfgoedinstellingen.

Voorproefje informatieprofessional 4 2014. InformatieProfessional is het vakblad voor bibliotheken, informatieafdelingen, archieven en erfgoedinstellingen.

We may be educators rather than business professionals, but our social media content and presentations can benefit from the same principles espoused above. Content with visuals gets 94% more total views, and is 40 times more likely to be shared. Videos, images and infographics greatly enhance your chances of getting your message across to your intended audiences. Learn more on the Ethos3 blog.  http://mrmck.wordpress.com/2014/10/27/why-your-messages-need-visual-content-infographic/

We Live in a Visual World: Why We're More Likely To Remember Content With Images And Video (Infographic)

Content marketing is coming to the forefront this year, but creating content that engages buyers and drives business results seems to be a major challenge for many B2B marketers because it requires making a shift from writing about features and benefits to providing valuable information that engages business buyers and delivers business results. Forrester Research surveyed 113 senior marketers to gauge their content development sophistication and maturity. #contentmarketing…

Forrester reports that more than half of marketers feel their content marketing practices are mature, but only believe their efforts delivers value back to the business.

Converting leads into sales will be one of the top priorities for 7 in 10 businesses worldwide in the next 12 months, according to a recent survey. The survey also revealed that nearly two-thirds (61%) of businesses involved with inbound marketing intend to increase their presence in the organic search engine results in 2017. Generating traffic and leads remains the biggest challenge for the vast majority of businesses. #salesandmarketing #leadgeneration #inboundmarketing #seo

New research shows that generating website traffic and leads are the top marketing and sales priorities for businesses in

Repurposing #Content is a quick way to further your ideas and produce more work

Content Repurposing and How to do It

Native advertising with sponsored content has seen a growing interest among publishers and media buyers. But what do users think? To find out how users perceive sponsored content marketing agency Contently conducted an online survey among 542 US online content consumers, in ages 18-65.  The conclusion form the survey data is that brands and publishers still have a long way to go to earn users’ engagement, attention, and trust. #sponsoredcontent #nativeadvertising

Sponsored content has seen a growing interest among publishers and media buyers but still have a long way to go to earn users’ engagement, attention, and trust.

A new study by marketing research and advisory firm Demand Metric reports on digital video usage and provide insights on the importance of video as a content marketing channel. The study also reports on the state and importance of video performance measurement and ROI, the benefits of integrating video viewing data into Marketing Automation and CRM systems and to what extent video is now a serious tool for sales enablement and business transactions. #videomarketing #contentmarketing

A new study by Demand Metric explores and reports on digital video usage and to provide insights on the importance of video as a content marketing channel.

Email Marketing Best Practices

Email Marketing Best Practices [Infographic] - of recipients will forward emails with promos and coupons (and more cool stats)

How to close a sales lead.

From Sales Lead to Client: Tips to Convince and Convert (Infographic)

How to close a sales lead infographic

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