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Content marketing, SEO and social media marketing are inbound marketing tactics that are all critical for businesses looking to generate leads. But these tactics are not easy to implement and execute. Fortunately, marketing automation systems are making inbound marketing easier to manage, more strategic and also eliminate much of the guesswork. Software Advice has conducted a survey to find out who is buying marketing automation systems and why. #marketingautomation…

Content marketing, SEO and social media marketing are inbound marketing tactics that are all critical for businesses looking to generate leads. But these tactics are not easy to implement and execute. Fortunately, marketing automation systems are making inbound marketing easier to manage, more strategic and also eliminate much of the guesswork. Software Advice has conducted a survey to find out who is buying marketing automation systems and why. #marketingautomation…

At the kick off of Business Insider’s Ignition conference earlier this week Business Insider CEO Henry Blodget presented his view of the future of digital business with a comprehensive slide show. In just a few slides this presentation shows the dominance of Google in the digital space. #digitalbusiness #digitalmarket #digitalmarketing

At the kick off of Business Insider’s Ignition conference earlier this week Business Insider CEO Henry Blodget presented his view of the future of digital business with a comprehensive slide show. In just a few slides this presentation shows the dominance of Google in the digital space. #digitalbusiness #digitalmarket #digitalmarketing

Teens Love Online Videos, Especially If They Engage In Social Networking [Infographic] - Social News Daily -  #Webtechadvisors

Teens Love Online Videos, Especially If They Engage In Social Networking [Infographic

Teens Love Online Videos, Especially If They Engage In Social Networking [Infographic] - Social News Daily - #Webtechadvisors

CMO And CIO No Allies And Strategic Partners In Many Companies. A new study from Accenture highlights the many disconnects that exist between marketing and IT within global organizations. The researchers at Accenture found that only 10% of executives in corporations feel that collaboration between marketing and IT is going well and that 77% of CIO’s think a solid partnership with marketing is important. Only 56% of CMO’s feel the same. #online #marketing

CMO And CIO No Allies And Strategic Partners In Many Companies. A new study from Accenture highlights the many disconnects that exist between marketing and IT within global organizations. The researchers at Accenture found that only 10% of executives in corporations feel that collaboration between marketing and IT is going well and that 77% of CIO’s think a solid partnership with marketing is important. Only 56% of CMO’s feel the same. #online #marketing

Although the current high adoption rate of marketing automation systems is a sign that many businesses acknowledge and understand the benefits of marketing automation systems, there are still challenges realizing the benefits and showing the ROI. This marketing automation infographic identifies some the benefits and challenges marketers are facing demonstrating the ROI of marketing automation systems. #marketingautomation #marketingautomationsystems #marketingautomationtools

Although the current high adoption rate of marketing automation systems is a sign that many businesses acknowledge and understand the benefits of marketing automation systems, there are still challenges realizing the benefits and showing the ROI. This marketing automation infographic identifies some the benefits and challenges marketers are facing demonstrating the ROI of marketing automation systems. #marketingautomation #marketingautomationsystems #marketingautomationtools

NetProspex released a research report that shows evidence that 84% of B2B marketing databases are “barely functional” due to incomplete or erroneous data. The report highlights that using unreliable data to drive the marketing effort, not only negatively impacts the ability to segment and engage prospects, but also leads to lost revenue and lower than expected ROI. More here: http://joopcrijk.com/b2b-marketing-database-management/ #databasemarketing #databasemanagement

NetProspex released a research report that shows evidence that 84% of B2B marketing databases are “barely functional” due to incomplete or erroneous data. The report highlights that using unreliable data to drive the marketing effort, not only negatively impacts the ability to segment and engage prospects, but also leads to lost revenue and lower than expected ROI. More here: http://joopcrijk.com/b2b-marketing-database-management/ #databasemarketing #databasemanagement

According to a new study by the Content Marketing Institute and MarketingProfs, among 1,217 B2B marketers in North America, nearly all B2B marketers (93%) now use content marketing, up from 2013 when 91% of B2B marketers said they used content marketing. Less than half (42%) of B2B content marketers consider their organizations effective in content marketing. More here: http://joopcrijk.com/b2b-content-marketing-3/ #contentmarketing  #b2bcontentmarketing #b2bcontentmarketer

According to a new study by the Content Marketing Institute and MarketingProfs, among 1,217 B2B marketers in North America, nearly all B2B marketers (93%) now use content marketing, up from 2013 when 91% of B2B marketers said they used content marketing. Less than half (42%) of B2B content marketers consider their organizations effective in content marketing. More here: http://joopcrijk.com/b2b-content-marketing-3/ #contentmarketing #b2bcontentmarketing #b2bcontentmarketer

Early this year Accenture released a study highlighting how CMOs are struggling to keep pace with competing business demands, proliferating channels and a disconnect between the talent they have and the capabilities they need. Now a new survey from Adobe has given marketing staffers an opportunity to voice their opinion on the state of marketing. The Adobe Systems study, among analyzes what concerns marketers have about the state of marketing and what keeps them up at night. #digital…

Early this year Accenture released a study highlighting how CMOs are struggling to keep pace with competing business demands, proliferating channels and a disconnect between the talent they have and the capabilities they need. Now a new survey from Adobe has given marketing staffers an opportunity to voice their opinion on the state of marketing. The Adobe Systems study, among analyzes what concerns marketers have about the state of marketing and what keeps them up at night. #digital…

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