Simplicity :: yoga logo exploration cont by Karen Messing
The tiger, used by over the collections, is rendered in an embroidered patch with the words “L’Aveugle Par Amour” and appears on an online-exclusive sweatshirt from
Tiger typography — a little Didone strangeness going on here — but the letterforms are intriguing.
I like three logos here: OAK with the overlapping letters and missing font, the A with its left side blank, and the AJA Edmond with missing parts of letters. I like the simplicity but also the accents of missing parts makes us use our imaginations