With texting in its infancy, "Vote" was developed for ATT Wireless not just to build synergy with "American Idol," but to create excitement, make a new technology cool, and overcome barriers towards texting. Click through to watch the video!
We leveraged a breakthrough selling proposition for Castrol high-mileage motor oil in a compelling, brand building way. Click through to watch the video!
Car insurance had traditionally been viewed as a low interest commodity. Most advertising followed Geico's lead with wacky humor and set consumers up to believe that price was the only difference in providers. This deliberately sobering DRTV campaign helped get Allstate out of the price war and reestablished it as the category leader that wanted consumer to be both informed and prepared. Click through to watch the video!
We needed to convey a revolutionary value proposition for the Capital One Prime Lock card (interest rate lock at prime, no annual fee) and drive acquisition. Yet while the product needed to stand on its own, we needed to be true to the Capital One brand quality. Click through to watch the video!
Surf became the "anti-laundry" detergent by rejecting the traditional category jargon and appealing to the way people really live. Click through to watch the video!
This humorous Super Bowl co-op spot was designed for Motorola to create excitement and drive fans into Best Buy locations. Click through to watch the video!
The American Express Corporate Card was stale and irrelevant to small business owners. The OPEN Network for Small Business Owners was created to rekindle their interest. This launch execution established the look and tone of the campaign and showed how compelling the new proposition could be. Click through to watch the video!
Digital phone advertising has become totally price-focused and boring. This DRTV acquisition spot for Time Warner Cable took a fresh, human approach to selling the category benefit of unlimited talk, establishing a voice for TWC that was both memorable and differentiating. Click through to watch the video!
Interplanetary - Changing the Game. Here are 12 examples of breakthrough work Interplanetary partners have done.
"From the Heart" was the first unbranded DTC spot that leveraged penetrating and relevant emotional insights to build empathy among the target. This groundbreaking work launched a brand in a highly sensitive category with the same level of care and production values that would be used in mainstream advertising. Click through to watch the video!