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10 ways to be a good SME (guest post by Janice King)

10 ways to be a good SME

10 ways to be a good SME (guest post by Janice King)

White papers versus blog posts

White papers versus blog posts

Scheduling Social Media Content - What to share and when to share it. The content you share on social media should be intentional. This post breaks down the types of content you should be sharing with your audience!

Sweet and Spicy Bacon Wrapped Chicken Tenders

Scheduling Social Media Content - What to share and when to share it. The content you share on social media should be intentional. This post breaks down the types of content you should be sharing with your audience!

How I sold $20 million of software with a “special report”

How I sold $20 million of software with a "special report"

Teenty years ago, I was VP marketing for a software firm with a typical problem: How to stand out from the crowd. Our company sold bar coding software for

A look back at 2015: That White Paper Guy

A look back at 2015

A look back at That White Paper Guy

How to hire a white paper writer

How to hire a white paper writer

Paper Writer, Project Management, White Paper, Writers

What do you do when you finish a white paper? If you're like most writers, you send in your invoice, and then take the rest of the day off. But haven't you

Best practices for showing your white paper sources

What do you do when you finish a white paper? If you're like most writers, you send in your invoice, and then take the rest of the day off.

For best results, don’t rush a white paper

For best results, don't rush a white paper

The day before starting my holidays last summer, I got an urgent call from the owner of a Toronto software firm. He was desperately seeking white papers.

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