Super seven incher: Burger King ad that overshadowed the product. I don't immediately associate burgers and sex, maybe it failed as a product because its a poor idea rather than being over-sexualised.?
It's yet more playful environmental design. The anchoring ropes are attached to the mouths of hungry consumers. Suddenly, the boats in the harbor have been recontextualized in a surprising new way, creating a unexpected and memorable impression.