I'm just curious how many potential clients/dates/customers would be bold enough to attempt to tear her number off her skirt. I'd be willing to try. I am willing to make any sacrifice in researching markets and new advertising techniques.
"and history remembers her as pretty" Ahhh....Yes history might, "remember her as pretty" but we admire her because she demonstrates that true beauty comes from within and she never missed an opportunity to show hers.
It's yet more playful environmental design. The anchoring ropes are attached to the mouths of hungry consumers. Suddenly, the boats in the harbor have been recontextualized in a surprising new way, creating a unexpected and memorable impression.
A displaced code occurs whenever there is a transfer of meaning from one set of signs to another. In 2009, this sexually-subliminal advertisement was released by a franchise of Burger King to market their new "Super Seven Incher" sandwich. These kinds of codes are also tactics seen used in "shock advertisements" for companies selling an image or a brand featuring sexual or violent elements.