Another form of digital marketing will be through the e-commerce store for Brusheaze. Consumers want products to fit their own needs and tastes;They require customization (Mintel, 2016). Therefore, another possible promotion would be to allow customers who purchase products on the e-commerce site to fully customise the product, with colours, patterns, shape and even initials. Additionally, if bought directly from Brusheaze online, they can replace it for free if they return the original.
When you visit Duttons for Buttons you can purchase a hessian bag imprinted with shapes of buttons in a heart. It's tradition to sew real buttons onto the bag to make it uniquely yours. Their website even has photographs of decorated bags from customers.