The North Coast 500 route in Scotland runs from Inverness, to the Kyle of Lochalsh on the West Coast, via the rugged north coast to John O'Groats, before heading down the east coast, completing the loop in Inverness
This ad is a great one because unless you know what you're reading, you will trip over the words and not understand what it's saying until you take a step back and look at it proving their point exactly. Even though this ad has more than two lines of text like so many today it is still done well. The text is well contrasted with the simple background making the words stand out.
'The approach to Aoraki Mount Cook, New Zealand's highest mountain and part of the Southern Alps range, is one of the most spectacular drives in New Zealand - and that's saying a lot'. Read more in 'A Return to Middle Earth', Lonely Planet Traveller, January 2013 Photo by Matt Munro http://www.lonelyplanet.com/magazine