American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.
Crime novel - Book design! Uses different body parts which are usually present in crime genre. The body parts have been in shape of a gun which is a clever design, as you can easily see which body part is. It is facing up to the top right hand corner of the book which follows the natural eye line, and how the reader will naturally flick to the next page. The book may make them feel more intrigued.