Facebook Beats Twitter in Social Commerce - "Compared to Twitter, Facebook generates 10x the shares, 20x the site traffic, and 30x the new customers,” said Curebit VP Brad Kam. “Twitter isn't relevant for commerce. It tends to be a one-way conversation where influencers speak to followers, while Facebook is where actual friends connect. Friendship & trust drive new customers to buy." The precise numbers are fairly shocking & are something investors have to consider for Twitter's recent IPO.