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2) Based on the feedback I collected from customers and employees of Fry’s, I have broken the journey into two main parts: 1 – “HOW DID WE END UP HERE” - In this section I am documenting the issues/needs/wants of customers that leads them to Fry’s (retail or online store).  2 – “EXPERIENCING FRYs” – Unlike any other electronics store, shopping inside of the heavily themed store is an experience upon itself.

2) Based on the feedback I collected from customers and employees of Fry’s, I have broken the journey into two main parts: 1 – “HOW DID WE END UP HERE” - In this section I am documenting the issues/needs/wants of customers that leads them to Fry’s (retail or online store). 2 – “EXPERIENCING FRYs” – Unlike any other electronics store, shopping inside of the heavily themed store is an experience upon itself.

I agree...Best of Las Vegas

I agree...Best of Las Vegas

In the 70's it was Toys R us  In the 80's it was Tower of Posters (headshop) and Skips Music  Now my favorite Toy Store is Fry's!

In the 70's it was Toys R us In the 80's it was Tower of Posters (headshop) and Skips Music Now my favorite Toy Store is Fry's!

3) History: In the 70’s Charles Fry sold his supermarket chain for $14+ million. He gave each of his sons, Dave, John and Randy, approx $1 million dollars. The sons, along with another investor, opened their first Fry’s Electronics in Sunnyvale in 1985. This first store was only 20,000 square feet – today’s stores range in size from 50,000 to over 180,000 square feet. One of Fry’s claims to fame is that they were the first retail outlet in the country to sell off-the-shelf microprocessors.

3) History: In the 70’s Charles Fry sold his supermarket chain for $14+ million. He gave each of his sons, Dave, John and Randy, approx $1 million dollars. The sons, along with another investor, opened their first Fry’s Electronics in Sunnyvale in 1985. This first store was only 20,000 square feet – today’s stores range in size from 50,000 to over 180,000 square feet. One of Fry’s claims to fame is that they were the first retail outlet in the country to sell off-the-shelf microprocessors.

22) Unfortunately, owning the newest and greatest toys can become an expensive hobby. To lower this barrier, Fry’s offers no interest/special financing deals for select items. Of course, missing a payment will cause huge penalties, but for the responsible buyer, it's an effective way of making product more easily obtainable.

22) Unfortunately, owning the newest and greatest toys can become an expensive hobby. To lower this barrier, Fry’s offers no interest/special financing deals for select items. Of course, missing a payment will cause huge penalties, but for the responsible buyer, it's an effective way of making product more easily obtainable.

14) One area you may have never thought of Fry’s for is your business telecom and internet access needs. They offer everything from dial-up access to dedicated fiber lines.

14) One area you may have never thought of Fry’s for is your business telecom and internet access needs. They offer everything from dial-up access to dedicated fiber lines.

Christmas Greeting Cards - Personalized Christmas Photo Cards - Christmas Assortments by Leanin' Tree

Christmas Greeting Cards - Personalized Christmas Photo Cards - Christmas Assortments by Leanin' Tree

27) Notes: On my Customer Journey I charted friends, family, and acquaintances' knowledge and reasons for going to Fry’s. This process really opened my eyes to the unique and diverse clientele that shops at Fry’s and a better understanding of the product's Fry’s sales.

27) Notes: On my Customer Journey I charted friends, family, and acquaintances' knowledge and reasons for going to Fry’s. This process really opened my eyes to the unique and diverse clientele that shops at Fry’s and a better understanding of the product's Fry’s sales.

Outsydaz   Blowin Up

Outsydaz Blowin Up

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