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2) Based on the feedback I collected from customers and employees of Fry’s, I have broken the journey into two main parts: 1 – “HOW DID WE END UP HERE” - In this section I am documenting the issues/needs/wants of customers that leads them to Fry’s (retail or online store).  2 – “EXPERIENCING FRYs” – Unlike any other electronics store, shopping inside of the heavily themed store is an experience upon itself.

2) Based on the feedback I collected from customers and employees of Fry’s, I have broken the journey into two main parts: 1 – “HOW DID WE END UP HERE” - In this section I am documenting the issues/needs/wants of customers that leads them to Fry’s (retail or online store). 2 – “EXPERIENCING FRYs” – Unlike any other electronics store, shopping inside of the heavily themed store is an experience upon itself.

In the 70's it was Toys R us  In the 80's it was Tower of Posters (headshop) and Skips Music  Now my favorite Toy Store is Fry's!

In the 70's it was Toys R us In the 80's it was Tower of Posters (headshop) and Skips Music Now my favorite Toy Store is Fry's!

South Gamefellas video games

South Gamefellas video games

Pills bury packaging | For current information, refer to packaging on store shelves.

Pills bury packaging | For current information, refer to packaging on store shelves.

22) Unfortunately, owning the newest and greatest toys can become an expensive hobby. To lower this barrier, Fry’s offers no interest/special financing deals for select items. Of course, missing a payment will cause huge penalties, but for the responsible buyer, it's an effective way of making product more easily obtainable.

22) Unfortunately, owning the newest and greatest toys can become an expensive hobby. To lower this barrier, Fry’s offers no interest/special financing deals for select items. Of course, missing a payment will cause huge penalties, but for the responsible buyer, it's an effective way of making product more easily obtainable.

14) One area you may have never thought of Fry’s for is your business telecom and internet access needs. They offer everything from dial-up access to dedicated fiber lines.

14) One area you may have never thought of Fry’s for is your business telecom and internet access needs. They offer everything from dial-up access to dedicated fiber lines.

27) Notes: On my Customer Journey I charted friends, family, and acquaintances' knowledge and reasons for going to Fry’s. This process really opened my eyes to the unique and diverse clientele that shops at Fry’s and a better understanding of the product's Fry’s sales.

27) Notes: On my Customer Journey I charted friends, family, and acquaintances' knowledge and reasons for going to Fry’s. This process really opened my eyes to the unique and diverse clientele that shops at Fry’s and a better understanding of the product's Fry’s sales.

8) One of the main ways Fry’s advertises is via weekly circular adds. The add attracts both the attention of the advanced computer user looking for 16 GB of DDR3 1600MHz Dual Channel Memory, to the more novice user looking for a cheap desktop computer.  Historically, many users felt advertised products were limited in supply. Thankfully, now users can even check the quantity on hand at a particular store online.

8) One of the main ways Fry’s advertises is via weekly circular adds. The add attracts both the attention of the advanced computer user looking for 16 GB of DDR3 1600MHz Dual Channel Memory, to the more novice user looking for a cheap desktop computer. Historically, many users felt advertised products were limited in supply. Thankfully, now users can even check the quantity on hand at a particular store online.

6) With many tech purchases made online, Fry’s has become a prime location for showrooming. In an effort to close the sale and not go the way of similar large electronic stores (e.g., Circuit City, CompUSA), Fry’s has made it clear that they “will match internet prices”. Photos from: outside of building, shopping carts, store restaurant. I wonder what Fry’s is learning from Best Buy’s strategy to combat showrooming.

6) With many tech purchases made online, Fry’s has become a prime location for showrooming. In an effort to close the sale and not go the way of similar large electronic stores (e.g., Circuit City, CompUSA), Fry’s has made it clear that they “will match internet prices”. Photos from: outside of building, shopping carts, store restaurant. I wonder what Fry’s is learning from Best Buy’s strategy to combat showrooming.

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