A great list of under-utilized common sense. I think sometimes certain tactics are too obvious to be trusted, and we sales folk go the long way because the short road is suspiciously short. They are called fundamentals for a reason.
I really liked the way this website utilizes photography to showcase what the site is promoting. Although the first thing that struck me was that I did not see a navigation bar, which could be confusing. Besides that, I like the simplicity of the layout, it is very clean and refreshing and works well.