Neutrogena Rapid Wrinkle Repair Moisturizer SPF 30 improved skin tone, softened fine lines, and firmed skin. The rave reviews: "I like that my skin looks brighter and feels firmer." "Until I tried this cream, I was doubtful that day creams actually worked as advertised. My skin looks younger — it's firmer and has less visible wrinkles." Lab tests confirmed that the retinol-infused day cream firmed and evened out skin while dispensing a dose of hydration.