I like this design because it is very creative funny with the word play. The font is easy to read and it caught my attention with the red dot. The design is not cluttered. The message is easily received with one word.
Interesting to see the evolution from sketches to final comps for this beautiful logo. Rafal Skalski / logo / design / initials / white space / negative space / identity / sketches / process / steps to creating a logo