Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such awareness, adoption of these types of practices has been slow and labored.
What are they thinking? Bloomberg’s Justin Smith sees a window in shakeup of digital reader habits
Consumers are most likely to write positive online reviews with the intention to help others make better purchasing decisions, share their own good experiences and spread the word about good vendors. While most say online reviews are trustworthy, this doesn't quite match up with their opinion that unethical consumer review practices happen frequently.