It was time to get out of New York. It was cold. We rented a car, filled it up and took a nice long road trip south to Florida. East Coast USA road trip. Family Travel in the United States of America. #familytravel #roadtrip #USA
Targeting: we will target those segments proposed through advertising and social media. For the behavioural segment, we will focus more on the values of our company and emphasise the environmentally friendly aspects Beam has to offer. For the benefit segment we will focus our ads on the convenience of the product and Beam's practicality.