I was drawn to this annual report because of the contrasting color use and the flow from page to page. Credible doesn't have to mean boring and this annual report is visually interesting while maintaining a polished look that instills trust.
I was really drawn to this spread because they use the image as the background for the entire article. I enjoy the bend of the grid to interact with the image. Reverse type might be hard to read that small. Can't tell on screen.