In Coca-Cola 2nd Lives campaign the company mentions that it is giving away 40,000 special bottle tops. The idea is to encourage people to reuse their bottles in both fun and useful ways. There are sixteen different types of caps, such as: Water Guns, Paint Brush, Pencil Sharpener, One of those spiny toy drum type things, Spray Bottle, Soap/Shampoo Dispenser, Laundry Detergent Bottle, Weights, Nightlight's, Various Condiments Dispensers, Bubble Blower.
Silky Szeto, a graphic design from Santa Barbara created this cool packaging for ZODA, energy drink. We love the dynamic of the type and the color contrast with the black gives out a feel of a burst of energy. "It is a modern and eye catching design that uses typography inspiration. The obscurity of the typographic design attracts maximum attention and it communicates the product's functional nature and effects."
Genesis Today’s Skinny Shot™ contains unroasted green coffee bean extract for a convenient way to support healthy weight. Green coffee beans contain chlorogenic acids, antioxidants that are thought to support healthy metabolism. *
Activate is a new functional beverage that just launched in Southern California. The drink’s vitamins and herbs are stored as powder in a chamber inside the cap. When you twist the cap clockwise, a small plastic blade cuts the seal in the chamber. Simultaneously, a small armature opens the chamber allowing the ingredients to drop into the water below.