I love how they have used a snippet of the text to create this logo. It is really effective and does relate to the business really well. The line use is bold, making it stand out. The colour is friendly and easy to read on most backgrounds.
A logo created for an adventure/mountaineering shoe line. Inserted in the brand’s initial letter, both the peaks in the silhouette draw a mountain. In contrast with the black background, the image shows the mountain shape and the trace of the letter “M”, resulting in an unique and rich type.