In The Tipping Point, #Malcolm Gladwell going to take you to Baltimore, to learn from the epidemic of syphilis in that city. Malcolm Gladwell going to introduce three fascinating kinds of people called Mavens, Connectors, and Salesmen, who play a critical role in the word-of-mouth epidemics that dictate our tastes and trends and fashions.
There are more highlighted sections in this book than most other books I own. I found the concept of technological advancement vs. cultural roots to be fascinating. Sometimes university throws you a good read.