Here you see warm and cold colours. Warm colours are made with red , yellow and orange, they make you think about the warmth and make it cozie. Cold colours are blue, green and light purple they make you think about water and cold.
How do colours affect purchases? Colour Psychology Shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color.