See Leonardo DiCaprio go commercial, get playful to pitch Jim Beam. He looks awfully handsome, too ... It's not just the hefty paycheck from critically acclaimed films that allows Leonardo DiCaprio to enjoy a yacht-based lifestyle stocked with hot-and-cold-running babes. He, like many Hollywood A-listers, earns extra cash by doing commercials for overseas markets. Here he is, promoting Jim Beam in Asia by creating a bourbon snow cone.