A few years back, New York ad agency JWT came up with this brilliantly creative campaign for razor company Schick. To illustrate "the power of four," they created a razor so sharp, it even shaves the hair off tattoos! Clever and creative.
I found this ad to be very clever due to its unique way of showing that McDonalds is open at night with the spotlights that are shining the light to light up the display create the famous golden arches.
50 Creative Examples of Lego Advertising - Creativity Without Bricks
Chapter one-Free for all ad. I really enjoyed this new approach, of lego to target the parent instead of the child. It justifies the expensive prices for the toys as they stimulate the brain and are learning tools instead of just toys.