There is something semi-magical about writing our goals down. When you put pen to paper you turn your thoughts into something tangible. You can actually see it and touch it. Your goal is no longer just a thought! It becomes something, what motivates you and creates a gut feeling inside. Here are 4 Rules to better write your goals: 1 Write your goals in present tense, 2 Write your goals in positive, 3 Write your goals out in complete detail, 4 Include your name.