This is a great way to have some fun in your VIP customer group. Birthday club! Pick a random winner every month and send them a birthday card, mini catalog and a small gift! It's a great way to have fun and get engagement from your customers and get some catalogs out there!!! :-) Amanda's Totes Adorable Bags. Thirty one. Scentsy. Jamberry. LulaRoe. Cupcake. Birthday.