Peter Stackpole in 1940, and are labeled “Cruise wear fashions”. Life magazine, 1940s fashion with an exotic Hawaiian feel

Peter Stackpole in 1940, and are labeled “Cruise wear fashions”. Life magazine, 1940s fashion with an exotic Hawaiian feel

The fashion from the continent arrives in Britain in 1930. Beach pyjamas were very popular with the fashionable ladies of the 30s. Worn with bare backs, the beach suit had the arms revealed and long flared legs- the start of elegant leisure wear. Designers found new freedom with the coming of synthetic materials that flowed around the body.

The fashion from the continent arrives in Britain in 1930. Beach pyjamas were very popular with the fashionable ladies of the 30s. Worn with bare backs, the beach suit had the arms revealed and long flared legs- the start of elegant leisure wear. Designers found new freedom with the coming of synthetic materials that flowed around the body.

[Image] playclothes shorts jumper pedal pushers 50s fashion color photo print ad models magazine play clothes red blue yellow

[Image] playclothes shorts jumper pedal pushers 50s fashion color photo print ad models magazine play clothes red blue yellow

"Young women enjoying a day at the beach at Southport, 1940" from the State Library of Queensland, Australia

"Young women enjoying a day at the beach at Southport, 1940" from the State Library of Queensland, Australia

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