Get ready for beach season with this guerrilla marketing idea from Seafood Festival. The placed giant seashells on the beach that when opened, you found a message that read “Looking for seafood? Check out the Seafood Festival”
Ogilvy & Mather, Paris for IBM. Three billboards functioned as a bench, a shelter and a ramp over stairs—small improvements to the cityscape that serve as a metaphor for IBM's larger effort to make cities smarter through technology.
An advertisement by Jung von Matt/Alster for watchmaker IWC. Bus straps have been fashioned from images of IWC’s Big Pilot’s Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany. 16 more advertisements after the jump.