Healthy PopCorn Creating a totally new packaging design and structure for a common product like popcorn is not only about branding, it is also about the easiness of use of the pack for the customers. A lot of pop corn brands lack of practicality in their packages and their designs, so changing from the traditionally used nylon pack to a carton one is a challenge.
X-mini Capsule Speakers For the Packaging Design module, we were asked to select a local brand to repackage. We chose the X-mini, a brand which most people would not associate with Singapore. For the concept, we looked at X-mini’s target audience, which was youths who were into extreme sports and music. We were inspired by the letter ‘X’, which had multiple symbolisms to it: the ‘X-factor’ & ‘X-treme’, and we felt that the shape of the X had good structural potential.