1965 Production begins with Ferragamo handbags, headed by Fiamma Di San Giuliano Ferragamo. In the same year, the ready-to-wear collection by Giovanna Gentile Ferragamo is presented in the Sala Bianca in Palazzo Pitti.
Salvatore Ferragamo (1898-1990) was an Italian shoe designer. He worked with many Hollywood stars in the 1920s, before returning to Italy to found the eponymous company making unique handmade footwear. His scientific and creative approach to shoes spawned many innovations such as the wedge heel and cage heel. Film stars and celebrities continue to patronize his company, which has evolved into a luxury goods empire spanning the world.