Social Media Optimization SMO - What not to do on social networking - YouTube. Social Media Optimisation is discussed by Jyotindra Zaveri at the Meetup with Entrepreneurs - detailed tips and ideas for effective social media marketing campaigns. Do not miss the encouraging feedback at the end of this video given by a young entrepreneur! This Social Media Marketing training Meetup was at Pune, India, 14 December 2016. Call Jyoti for a friendly chat about Social Media Marketing +91 9552946949.