Michelle Obama: "America's Moms are "Confused & Bewildered” Shopping @ the Grocery Store.."all you could do was scratch your head, confused and bewildered, and wonder...". What an ELITE SNOB! Better labels, and 'realistic serving sizes'? Skip labels; Look for things w/o any labels at all, because real food doesn’t have a UPC code. If you’re buying REAL food, you won’t have to read an ingredients list because there is only one ingredient in the item: fruits, vegetables, meats, milk, rice..