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The name and contact details of every customer is absolutely vital. If you don’t have them, get them. There is no better target market than your own customers. Use that database to keep in touch and make them feel appreciated. #marketing #customerservice

from Seven Days

Weddings With No Kids Allowed

Weddings With No Kids Allowed: make a tactful suggestion in an email sent directly to all parental guests: "We thought a lot of folks would appreciate getting an adult weekend, so we're encouraging everybody to plan for a couples getaway. That said, we totally understand if that's not an option for you, in which case feel free to bring the kiddos. Just let us know what you'd like to do..."

“A husband considers romance to be one way and the wife considers it to be another. The wife provides many romantic gestures which go unnoticed by her husband, because it wasn’t romantic to him. The husband can spend precious time doing what he thinks will bless and romance his wife only to discover she didn’t …

from BuzzFeed

25 Photos You Definitely Need To See Before You Die

This cat who crawled into a case of water: | 25 Photos You Definitely Need To See Before You Die

To write stuff that actually get read you need to be informative, entertaining and a little outlandish. If you are provocative, controversial and even outrageous then you’ll attract a readership. #marketing #business #threesome #advertising #media #writing

As web experts, we see hundreds of websites weekly who fail to succeed. Customers are most likely to buy from someone who is widely acknowledged as the expert in that product or service. Good promotion, on its own, is not enough. Educate and convince your customers through your proven expertise that you are the best person to buy from. #marketing #business #sales #promotion #educate #quote

Perceived risk is usually a major component of any purchase, and is the biggest barrier to online shopping. Build your credibility and take every step to ensure the customer feels safe using their credit card. #marketing #business #frisky #risk

Especially us marketers! If you’re a business that outsources marketing, share whatever amazing product or service you are using with your marketing team. Marketers need to see, feel, use, hear, touch and taste it to be in the best possible position to be able to articulate your offering to the market. Since we stayed at a clients’ ski lodge in Nozawa, Japan for free last year, we can describe in detail the many advantages of staying in Nozawa. It makes a difference to be up close and…

Always monitor online review sites, that’s your reputation right there. But more importantly, respond to anything that is said about you, good or bad. It’s an opportunity to address complaints, and to push your marketing messages. Future customers will be reading both feedback and your response - make it a good one.