Ad No. 37 - The Clydesdale In this Budweiser ad, a trainer takes care of a clydesdale like a parent from when it was young while the latter interacts playfully with him as it grows up. Despite their close bond, they have to part when the horse is transferred to the company. Nevertheless, the heartwarming twist at the end is a tear-jerker for many viewers. Overall, the ad is executed effectively with a relatable storyline and an excellent song choice, despite the lack of dialogue.
While there’s no magic formula for what makes a video shareable, it turns out there is an emerging science. The stakes are high for bringing order to this subjective realm: on today’s social web, sharable content is king, and videos represent the ultimate in user friendliness. So motivated, the data crunchers at Unruly Media released the first quantitative research on what makes viewers likely to share videos.