Did you know that 69 percent of digital marketers creating more content now than they did one year ago. And that 62 percent of business want to create more engaging, higher quality content. Delivering pitch perfect content to a receptive audience means serving up ice-cool information in a way that makes it easy to swallow.
The Inbound marketing funnel. Download from http://www.smartinsights.com/guides/marketing-infographics/. Spurred on by the feedback and popularity of our inbound and content marketing blueprint, we wanted to share our ideas on using content with specific stages of the buyer process in mind and decided another infographic might help to illustrate this. It’s structured around our RACE planning framework for reaching and engaging customers online.