Nice little advert for Jeep by Dannish agency Bates Y&R. The Jeep parking space event took place over a few weeks in the spring of 2007 in Copenhagen. The main objective being to make the Jeep brand part of the urban enviroment in a surprising way.
This is just a variation of different ways you can use packaging and bags in particular to advertise you product or a message. I found them quite amusing and just simplistic. I find it a great way to advertise through promotional ways.