Have you ever considered what precisely is a concept? This term is widely used in our everyday life and its meaning changes depending on the field people are in. "A concept is an idea wrapped in a design" - that's how we see it. To prove our point, we have not simply come up with this definition but we decided to visualize it. This way the concept shows the value people are looking for. Conceptzilla is a service that can transform sketches into interactive mockups.