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this pressed paperboard packaging is awesome, but please remember: brown is not beautiful

From the Design Desk: Gone to Seed

Découverte de la boutique Parisienne Parfum Sabé Masson

Gnam is a packaging out of the ordinary. It's a cardboard tube containing dry food for cats that has an incredible end-life transformation ability. Gnam can be turned into a ball for your cat and a pot to plant some seeds of catnip.

Des Plis (french for ‘folds’) is a small, family run Parisian paper workshop. It was started 40 years ago by one expert folder, Serge Barbier. For decades, he folded, unfolded, experimented, invented, and created beautiful handcrafted packages made of paper. A few years ago Serge Barbier retired, and to his delight his daughter Juliette stepped in, to continue her father’s work. Juliette Barbier is a textile designer, but she grew up learning all about paper and folds from her father.