Durex ad for condoms. White background with blue logo. Upstanding condom on 1 side and baby nipple on other side. Protected sex or baby- simple photo image conveying powerful message about choices and consequences.
What is the Play-on-Words Appeal? The Play-on-Words Appeal is one of roughly twenty advertising strategies that marketing professionals use to persuade people to buy a product, pay for a service, donate to a cause, or otherwise be persuaded.