6. Example of a bad advertisement - This advertisement is bad because it has too many words in different fonts and colours. The main headline is hardly visible and not dominating, so it is hard to read. The colours are all of the same hues and are all warm-toned so there is no contrast between the background and the elements. There is no white space and all the elements of the advertisement are competing for the viewer’s attention because they are all are around the same size.