Explore Colour Contrast, The Text and more!

Bad Advertisement- This advertisement lacks dominance and colour contrast. The text included is too wordy as well.

Bad Advertisement- This advertisement lacks dominance and colour contrast. The text included is too wordy as well.

6. Example of a bad advertisement - This advertisement is bad because it has too many words in different fonts and colours. The main headline is hardly visible and not dominating, so it is hard to read. The colours are all of the same hues and are all warm-toned so there is no contrast between the background and the elements. There is no white space and all the elements of the advertisement are competing for the viewer’s attention because they are all are around the same size.

6. Example of a bad advertisement - This advertisement is bad because it has too many words in different fonts and colours. The main headline is hardly visible and not dominating, so it is hard to read. The colours are all of the same hues and are all warm-toned so there is no contrast between the background and the elements. There is no white space and all the elements of the advertisement are competing for the viewer’s attention because they are all are around the same size.

HEADLINE - The headline of this advertisement is the main focus. The font is written in large characters which can attract the readers' eye. Also, the colour of the headline does contrast with its background which makes it more eye-catching.

HEADLINE - The headline of this advertisement is the main focus. The font is written in large characters which can attract the readers' eye. Also, the colour of the headline does contrast with its background which makes it more eye-catching.

Poor Hierarchy - This poster has a lot of cluttered type over image, making it hard to read and find information you want quickly.

Bad advertisement: There is no alignment and the text does not stand out. There is no main focus of the poster, making it seem very messy.

This advertisement is simple yet strong as the headline “keep your head” clearly and straightforwardly inform readers to not drink and drive before they might literally lose their heads. Hence giving readers a stern reminder to never drink and drive.

A great design using vector graphics, clear message and good color contrast. The pink is eye catching and gives it a softer effect.

Logo of the International Olympic Committee: The five interlinked coloured rings of the Olympics logo. It seems to represent the different flags all over the world. They would at least contain one of these colours. Promoting it in an advertisement is also promoting international diversity. We are all different yet we are connected as people of the world.

About of the total participants are women. So why are there so many crazy, sexist comments about women athletes?

1. Headline The headline of the advertisement is 'Malboro'. It is the most distinct word which stands out.

Contrast is achieved in this advertisement through the contrast in colours in the advertisement- the crayons vs the rest of the poster. This brings emphasis to the crayons in the cigarette box, bringing the reader’s attention to the crayons.

Image result for puma advertisement

Logo: The classic Puma logo shape (of a puma) is created by the shoe lace and especially stands out due to the contrast between the colour of the shoe lace n and the background. This logo is easy to remember as it is puma and the brand name is Puma.

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