It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.
Hodges - Type Based Design - This is an informational type design for the type face Helvetica. This design is well structured and laid out with the type style in mind. This structure gives the user a sense of that type face's style.