EndFoodWaste.org has been lobbying supermarkets to abandon their hang-ups about appearances in the hopes of curbing food waste, a huge problem especially in the United States. According to the group, more than a quarter of U.S. produce is junked before it even reaches store shelves, and retailers’ focus on looks is a big reason why.
Free the ugly produce!: Business-savvy millennials are tackling food waste — one cosmetically challenged vegetable at a time
#WeFoodCopenhagen (haiku duology) "Just because food is - ugly or expired don't - mean we can't eat it"; "One third of the food - supply produced worldwide ends - up in the garbage" The new supermarket where everything is incredibly cheap