This article from describes why people may be unsubscribing from your email list. If you are noticing this trend in your small business email marketing, this is a great article that offers you helpful advice and tips to reduce your unsubscribe rates.
By far, brands still prefer to communicate via email. In a recent survey, of consumers said they prefer to receive permission-based marketing communications through email. Further, all age groups named email as their preferred source for communication.
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