This ever growing demand is met with an evenly matched growth in the supply. Several large sports goods manufacturers have started to offer sporting goods and sportswear suitable for the ladies of the plus size segment. They have realised the potential of this market segment and are cashing onto the opportunity.
Plus size is not a fringe anymore since everyone has realised the fact that being plus size is as normal and beautiful as being any other size. Plus sized ladies have acknowledged this fact and have started demanding good quality and affordable plus size clothes for themselves. Also, the demand is not only for general clothing but also for specific occasional clothing.