Marketing to other businesses is not the same as marketing to retail consumers. You can't rely on the same content marketing strategy and expect it to work. Just as you are aware of the latest in marketing strategies, so too are your clients.
Content marketing is always evolving, so do you have an appropriate content marketing strategy for 2016? As soon as you think that you have a winning strategy figured out, Google goes and changes its algorithm again. Or a type of post that was once a... #contentmarketing #marketingstrategy #seo
Content is king. You've heard it again and again. Content is king. Content is king. Content is king. But how -- how -- exactly do you make good content? What makes something good? What about it grabs the attention of readers? What makes it engaging? There are not easy answers to these questions.