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Aizone Sagmeister & Walsh – Jessica says too much creative freedom can actually hinder the design process. She counters that creative freedom by setting constraints, such as only working in black and white or with only specific shapes to balance the process.
from Zeutch

Aizone Sagmeister & Walsh

Aizone Sagmeister & Walsh – Jessica says too much creative freedom can actually hinder the design process. She counters that creative freedom by setting constraints, such as only working in black and white or with only specific shapes to balance the process.

This is such a simple photograph, without colour, using just black and white mugs, liquids and backgrounds. It gives a good contrast as well as a show of good, well thought out composition. The formal element, shape, used in this photograph is one of the main things which makes it the way it is.