How do colours affect purchases? Colour Psychology Shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color.
A great list of under-utilized common sense. Sometimes certain tactics are too obvious to be trusted, and we sales folk go the long way because the short road is suspiciously short. They are called fundamentals for a reason.