Black & Blaze Coffee: I really like this idea as it is simple yet effective and uses the concept of coffee in two different ways. One being the use of the coffee mug as a switch and the second being the fact that coffee caffeine switches you on.
Heniz Hot Ketchup ad: "I LOVE this ad. Unlike with many, many other overdone ads where “hot” is the reason to buy, this one shows only a slightly exaggerated scenario, and so is much more powerful. It reminds me of the great Mad Men print ads of the